Too Long; Didn't Read
Many investors are still too focused on evaluating the idea or concept an ICO is introducing. There is more to an ICO than merely the concept and it is important to look beyond the product itself to see the full picture of the ICO. Many ‘how to evaluate an ICO’ articles propose researching elements, such as the ICO’s community activity and token details (usage, distribution). However, these details are too general. Properly researching a project is of great importance, and it is especially important to research the team behind the ICO.