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Instagram Influencer Marketing: The Nuts and Bolts Of It. Instagram influencers offer access to a huge pool of potential customers. Because every influencer has a certain audience, it makes it cheaper to advertise to your target group. Determining whether an influencer is a fit for your campaign takes time. There are several metrics to keep in mind when you are targeting influencers. The difference between macro and micro influencers lies based on the difference between the types of influencers and their audience.