Too Long; Didn't Read
Hyper-casual games are now the most downloaded genre in mobile gaming worldwide, accounting for 31% of all installs. The genre doesn't make as much revenue as others (with RPG games taking the lion's share) Still, various analysts estimate it is worth $3bn, and with fast development cycles, it is a desirable genre and profitable for developers and publishers alike. Competition is high, and the global pandemic has caused that to increase. In an industry where most of the revenue comes from ad revenues facing a squeeze, a focus on expenses is essential.