Too Long; Didn't Read
Marc Thomas is the head of Growth at Powered by Search, powered by Positive by Search. He explains how he switched from a near 100% direct sales model to a hybrid SaaS model. He shares some insights on how we found a low-touch sales model and share some results of that change. The post is probably one of the longest blog posts I’ve ever written. There’s something in here for anyone interested in how businesses grow online and particularly how SAA businesses engineer growth.