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How To Submit a Google AdWords Trademark Violation Complaint? Brian Dordevic explains how to preserve your digital reputation and stop would-be poachers from taking advantage of your company’s trademark. Google takes Adwords trademark violation issues seriously. Each complaint that a trademark owner lodges concerning the use of their trademark is reviewed. Should a violation of their policy be found, they enforce restrictions. You don’t have to be a Google Ads advertiser to submit a complaint.