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Anastasia Nesterova is marketing lead at PARSIQ, a blockchain-to-everything automation platform. She says Telegram is an excellent messenger, but not an easy social network to promote channels. The problem is that Telegram does not have its capabilities for promoting channels and groups within itself. The most obvious option — the struggle for ranking by keywords in the search may come to naught since these Telegram’s algorithms are not yet refined. Do not drive a channel without a clearly structured content plan, she says.