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The mobile apps market is snowballing. As a side effect, it is becoming more and more competitive. To be competitive, you need to find cost-effective yet attractive methods for the promotion of your app. To get more traffic and paying users to your app, you can't just use organic methods: paid traffic is a must-have as well. Using QR codes is a perfect solution for a marketer marketer. There are multiple ways for driving installs of apps using QR codes.