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SaaS applications usually collect and process sensitive user information. Compliance certifications are an effective way to communicate their security stance and trustworthiness to prospective customers. Certified compliance in the data management area indicates that you are following best practices when processing user data. Not complying with legal regulations or contractual requirements can incur financial penalties and other potential consequences for your company. The certification process is typically done over a period of time and involves a significant investment in time and resources from the company’s side.