Too Long; Didn't Read
For every $1.29 spent on influencers within the beauty industry in 2017, brands received an average return of $11.38. Influencer marketing has the potential to play a significant role in all three stages of the buyer’s journey. In order to help your market pass-through this stage and into the next one (decision stage - where they hopefully decide your product is best for them), your influencer and marketing team needs to create content that addresses the different solutions to their problem.