Too Long; Didn't Read
There are 4 Major ways to nab anyone's attention no matter what you're telling them. As long as you focus on "pressing and massaging" any of these 4 buttons, people will always pay attention to you. You don't need to search through a long list of motivational buttons to figure out the emotion you need to chase after in order to sell a product. To uncover the right emotional appeal, you search out the "Fatal Four" Emotional appeals listed above, it takes practice to get people's attention.
Share Your Thoughts