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As the cost of paid acquisition strategies continually rise, it’s more important than ever for brands to leverage content marketing within their digital strategy. By understanding user needs throughout their lifecycle, you can create the most suitable content. Each stage of the funnel should add an additional layer of value to the end-user. The goal of any digital marketing strategy should be to drive a conversion-based outcome. To generate $10k in revenue, you’d need to convert 100 users to your website.