Too Long; Didn't Read
In the last 5 years or so, mobile phones have become the closest companion in life, more than your partner or kids or even parents or the bed you sleep on every night. Marketing folks have understood this, before the time when smartphones weren’t ruling your mind, the best way to get one’s attention was to sandwich an advertisement with a favourite Television show or a huge banner ads at traffic signals or get to attend a conference show where these companies setup stall.