Too Long; Didn't Read
Brian Berner is an advertising media and technology executive with over 15 years of experience. There are fears that AI technology will replace workers rather than replace them in marketing. Berner: The objective of AI in marketing is the same as any other technology: to improve the customer experience. But while AI can be the more creative of marketing, it cannot truly replace the human creativity and connectivity of advertising, it will make a marketing campaign compelling to consumers, Berner says. According to a survey by Advertiser Perceptions, approximately half of advertisers have no plans to use AI in their marketing.