Too Long; Didn't Read
It seems like no matter where you look someone is using a fitness tracker. They come in all shapes and sizes, from smartwatches to Fitbits, heart rate monitors on gym machines, apps that track your diet, and even Internet-enabled scales in our bathrooms. We are obsessed with health, but more importantly, we seem to be obsessed with tracking data related to our health. But by the end of the day, where do all of our heartbeat, calorie, steps, and other data recordings end up? Someone is certainly paying for that data, but are we seeing any of the profit for all of the work that we’ve put into tracking?