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Product management is a specialized role with an intelligent blend of business, tech and user experience. Can a non-techie become a product manager? This question will be answered in the course of this article. A product manager must understand the product market, the customers he is building the product for, and should be knowledgeable enough to lead the cross-functional teams that would directly work on the project. Requisite skills and passion for the job are very important for anyone that signs up to the job.