Too Long; Didn't Read
Google Ads are to online marketing what the “pizza move” is to beginner skiers. They help build good credit within the Google ecosystem to bolster your organic ranking efforts. Google Ads put your offers in front of a super-targeted audience that is actively looking for exactly what you’re offering. This also translates to increased ad opportunities, higher ad rankings, lower costs-per-click, and lower return on your ad spend. The Quality Score is a measurement of relevance through an assessment of click-through rate, ad relevance, and landing page matches your ad.