Going to Market: A Quick and Dirty Secret to launching your product

Too Long; Didn't Read

One of the most popular questions I encounter when working with companies across various stages is “Why did my product launch fail”, or “Why is our churn rate so high?”. It seems that even the best companies and product leaders can find success in the short term, but long term success is much more rare. Companies that have long term success generally have taken the time to answer a few but important questions. More importantly —they are in a proactive rather than reactive state when building a product or company and focus on where they want to be in the long term.