Too Long; Didn't Read
<strong>In our technology-driven society, we are inundated with information.</strong> Social media feeds provide nearly-infinite feeds of real-time information, emails provide streams of unstoppable messages, and advertisements appear in every electronic or paper medium imaginable. It is clear that as we become <a href="https://en.wikipedia.org/wiki/Information_overload" target="_blank">overloaded with information</a>, it is our attention, rather than information, that becomes the limiting factor. <a href="https://hackernoon.com/tagged/technology" target="_blank">Technology</a> allows information providers to provide far more information than we can possibly consume, so they now battle each other over our attention. By treating human attention as a scarce good, we develop <a href="https://en.wikipedia.org/wiki/Attention_economy" target="_blank">attention economies</a> in which economic theories are applied to the dynamics of human attention.