Too Long; Didn't Read
How well known are you, really? Have you sufficiently networked within your target audience? Have your articles been published on major or minor industry-relevant publications? Do you engage with your audience on social media, or do you give speeches to make yourself an expert? In essence, do people really know who you are? Or is it just your friend group that knows?2. What is your personal brand? What is what people say about you behind your back? That is your brand. Do you take people’s secrets to the grave?