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Gamification is the process of using game mechanics to engage users and solve real world problems. It can include things like avatar, progress bars, points, leaderboards and badging. Gamification in UX design makes games interactive and encourages users to play more games for more rewards and points, leading to increased user engagement. It significantly improves productivity, knowledge retention, customer engagement and retention, HR management and much more. It definitely helps in providing much enhanced user experience. Incorporating well-chosen gaming features into the product and services enables designers to provide better user experience and help in uplifting conversion rates.