Freshworks' Journey to India’s First SaaS IPO: A Deep-Dive
Too Long; Didn't Read
Indian software-as-a-service (SaaS) sector has been developing at a breakneck pace, but Freshworks’ NASDAQ public offering has pushed things to the next level. The company, which creates customer engagement software for businesses, was valued at $12.2 billion after its stock opened 21% higher than its initial offering price of $36 per share. Freshworks' product suite is positioned as offering marketing, support, and sales for the whole customer experience, from acquisition through relationship termination.