Too Long; Didn't Read
The more content a host creates, the bigger an audience grows. Videos are an opportunity for hosts to experiment as creators, and build bigger and more engaged communities. Video platforms do not give creators ownership of content, which is why converting viewers to listeners is a better strategy. A host can use the videos created as an incentive to get email subscribers for the podcast. A host should use the video platform to get viewers to become podcast listeners. The video platform is not a host's main platform, which means a host can experiment with content.