Too Long; Didn't Read
In this episode <a href="https://medium.com/@trentlapinski" data-anchor-type="2" data-user-id="138c86887e95" data-action-value="138c86887e95" data-action="show-user-card" data-action-type="hover" target="_blank">Trent Lapinski</a> and <a href="https://medium.com/@ericablairlive" data-anchor-type="2" data-user-id="2fb013d46fd" data-action-value="2fb013d46fd" data-action="show-user-card" data-action-type="hover" target="_blank">Erica Blair</a> discuss branding, messaging, and what takes to effectively market a blockchain technology company.