The Blind Spot of Optimization Strategy

Too Long; Didn't Read

Communication strategist and an expert in branding, high-stakes pitching and strategic storytelling explains the four stages to cross prior to optimization. Tech executives tend to overrate hard marketing skills such as SEO and funnel analysis and underrate the importance of softer marketing skills like the understanding of consumer psychology and creativity. Only when you start reaching your target numbers can you start optimizing and growth-hacking your way forward. The fourth stage of the marketing process should start with people who have impressive soft skills in marketing and solid experience in persuasive communication.