Diversity is Great. But, Is Niche Really The Future of E-Commerce?

Too Long; Didn't Read

Facebook has reported a first-time decline in monthly user growth in the last quarter. Instagram and LinkedIn have been galloping at a pace of 2x and 5x respectively. Facebook is intended to meet our social needs, interacting with friends and family, as opposed to LinkedIn which focuses more on business and corporate networking. Generic markets typically contain groups of consumers that share a broad need which can be met by a wide variety of products or services. As internet reaches more users and smartphone penetration increases, platforms targeting specific groups or a "niche" will become more useful.