Customer Service is a Function of the Entire Company

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Small- and medium-sized businesses struggle to manage customer service on a shoestring budget. Technology has made high-quality customer service easily attainable, even for an SMB. Using social media enables a company to directly engage with customers in a personal one-on-one format. If you already have a call center, all you need is to implement a Contact Center as a Service solution. Shifting your efforts to social media platforms is one of the most effective ways to manage a company’s customer service needs.