Too Long; Didn't Read
Juliun Brabon is CEO of Unifi, a cross-chain automated market maket (think Uniswap but on multiple blockchains) Unifi rewards liquidity providers every time a transaction occurs, so they basically get a share of all transaction fees. The reward is in UP token which is essentially a 100% reserve token backed by all of the rewards that are earned through the AMM. Unifi tokens are minted every time there's a transaction and then distributed to liquidity providers who can redeem them for the native currency.