Leadership is needed in all parts of our global society and you can help provide sound insights and useful information through difficult time for your contacts and customers. A corporate leadership blog often falls under the nebulous category of “nice to do’s” which never get addressed. A leadership blog has a number of positive effects:Build trust with your audience, build a relationship by communicating even when you aren’t selling your business. Research shows 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels.