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Startups of The Year 2024 Winners: Asia

الفوركس الفوركس 2024 الفائزين: آسيا

২০২৪ সালের বিজয়ী উদ্যোক্তা: এশিয়া

Startups des Jahres 2024 Gewinner: Asien

Startups del Año 2024 Ganadores: Asia

Startups nan ane a 2024 genyen: Azi

2024年のスタートアップ 優勝者:アジア

2024-ийн Startups Шагнагч: Ази

Startup Tahun 2024 Pemenang: Asia

Startups do Ano 2024 Vencedores: Ásia

Startups of The Year 2024 Waqtiga: Asia

Стартапи року 2024 Переможці: Азія

Startups of the Year 2024 laureatlar: Asia

**TORRANCE, United States / California, October 3rd, 2024/CyberNewsWire/--**An exclusive live webinar will take place on October 4th at noon Eastern Time (ET), demonstrating how Criminal IP’s Attack Surface Management (ASM) can help organizations proactively detect and mitigate cyber threats. The webinar will feature a Criminal IP ASM Live Demo, providing a comprehensive view of attack surface visibility. As cyber threats continue to evolve, businesses must strengthen their defenses, and this session will outline essential steps for achieving that goal. ▶ Users can register now for the free webinar at 12PM ET on October 10 ◀ Key Takeaways: Criminal IP ASM Live Demo: Seeing ASM in action as it uncovers hidden threats and helps secure user's organization attack surface.
Comprehensive Attack Surface Visibility: Discovering how to gain real-time insights into a user's organization’s digital ecosystem, identifying vulnerabilities before they can be exploited.
Proactive Threat Detection and Mitigation: Learning how to detect risks early and implement mitigation strategies to minimize exposure.
Strengthening Cyber Defenses with ASM: Exploring how ASM can be integrated into cybersecurity frameworks to enhance protection and provide continuous defense against threats. This webinar is designed for IT professionals, security managers, and decision-makers looking to advance their cybersecurity strategies and stay ahead in today’s rapidly changing threat landscape. Users can register now to gain valuable insights on safeguarding their organization's attack surface and taking proactive steps toward a more secure future. Contact Michael Sena AI SPERA support@aispera.com This story was distributed as a release by CyberNewsWire under HackerNoon’s Business Blogging Program. Learn more about the program here **TORRANCE, United States / California, October 3rd, 2024/CyberNewsWire/--**An exclusive live webinar will take place on October 4th at noon Eastern Time (ET), demonstrating how Criminal IP’s Attack Surface Management (ASM) can help organizations proactively detect and mitigate cyber threats. The webinar will feature a Criminal IP ASM Live Demo, providing a comprehensive view of attack surface visibility. As cyber threats continue to evolve, businesses must strengthen their defenses, and this session will outline essential steps for achieving that goal. Criminal IP ASM Criminal IP ASM ▶ Users can register now for the free webinar at 12PM ET on October 10 ◀ ▶ Users can register now for the free webinar at 12PM ET on October 10 ◀ ▶ Users can register now for the free webinar at 12PM ET on October 10 ◀ Key Takeaways: Criminal IP ASM Live Demo: Seeing ASM in action as it uncovers hidden threats and helps secure user's organization attack surface. Comprehensive Attack Surface Visibility: Discovering how to gain real-time insights into a user's organization’s digital ecosystem, identifying vulnerabilities before they can be exploited. Proactive Threat Detection and Mitigation: Learning how to detect risks early and implement mitigation strategies to minimize exposure. Strengthening Cyber Defenses with ASM: Exploring how ASM can be integrated into cybersecurity frameworks to enhance protection and provide continuous defense against threats. Criminal IP ASM Live Demo: Seeing ASM in action as it uncovers hidden threats and helps secure user's organization attack surface. Comprehensive Attack Surface Visibility: Discovering how to gain real-time insights into a user's organization’s digital ecosystem, identifying vulnerabilities before they can be exploited. Proactive Threat Detection and Mitigation: Learning how to detect risks early and implement mitigation strategies to minimize exposure. Strengthening Cyber Defenses with ASM: Exploring how ASM can be integrated into cybersecurity frameworks to enhance protection and provide continuous defense against threats. This webinar is designed for IT professionals, security managers, and decision-makers looking to advance their cybersecurity strategies and stay ahead in today’s rapidly changing threat landscape. Users can register now to gain valuable insights on safeguarding their organization's attack surface and taking proactive steps toward a more secure future. Users can register now Users can register now Contact Michael Sena AI SPERA support@aispera.com This story was distributed as a release by CyberNewsWire under HackerNoon’s Business Blogging Program. Learn more about the program here This story was distributed as a release by CyberNewsWire under HackerNoon’s Business Blogging Program. Learn more about the program here here here

Webinar: Attack Surface Management To The Rescue – Find, Fix, Fortify Your ASM With Criminal IP

Webinar: Aanvalsoppervlakbestuur tot die redding – Vind, maak reg, versterk jou ASM met kriminele IP

ندوة عبر الإنترنت: إدارة سطح الهجوم للإنقاذ - العثور على سطح الهجوم وإصلاحه وتعزيزه باستخدام الملكية الفكرية الإجرامية

Вэбінар: Attack Surface Management на дапамогу – знайдзіце, выпраўце, умацуйце свой ASM злачынным IP

Seminari web: Gestió de superfícies d'atac al rescat: trobeu, arregleu i enfortigueu el vostre ASM amb IP criminal

Seminario web: La gestión de la superficie de ataque al rescate: encuentre, repare y fortalezca su ASM con propiedad intelectual delictiva

ウェビナー: 攻撃サーフェス管理による救済 - 犯罪 IP による ASM の検出、修正、強化

Webinarium: Zarządzanie powierzchnią ataku na ratunek – znajdź, napraw, wzmocnij swój ASM za pomocą przestępczego IP

Webinar: Gerenciamento de superfície de ataque para o resgate – Encontre, conserte e fortaleça seu ASM com IP criminoso

Urubuga: Gutera Ubuyobozi bwa Surface Kubatabazi - Shakisha, Gukosora, Komeza ASM yawe hamwe na IP mpanabyaha

Webbseminarium: Attack Surface Management to the Rescue – Hitta, fixa, förstärk din ASM med kriminell IP

Вебінар: Attack Surface Management To The Rescue – Знайдіть, виправте, зміцніть свій ASM за допомогою злочинної IP-адреси

I-Webinar: Uhlaselo lwe-Surface Management ku-Rescue-Fumana, Lungisa, Yomeleza i-ASM yakho nge-IP yoLwaphulo-mthetho

In this blog, we’ll look at in a post-pandemic era and outline the best ideas for converting B2B leads into long-term loyal customers. how to use webinars for B2B lead generation As the dust settles and businesses adapt to the new normal, the power of virtual gatherings has proven to be for B2B organisations seeking to connect, educate, and engage with their target audience. an indispensable tool The Webinar Evolution Webinars have been around since the end of the 80s. In that time, webinar platforms have evolved, but essentially, the technology hasn’t enabled webinars to become as engaging as they should have been. But with COVID-19 running rampant across the globe, it became a necessity as a part of and forced the tech to keep up. wider marketing strategies It also meant that to keep ahead of the industry trend, presentations needed to be upped a gear or two with sharp presentations, interactive elements, better sound and better lighting. And despite many presenters executing in an attempt to kill off their audience, the popularity of B2B webinars continued to grow. death by PowePoint So before we get into the nitty-gritty of the benefits and how to put on a successful webinar, let’s start by addressing – online fatigue. the elephant in the room We‘re Sooo Over Webinars! Webinar fatigue – it’s like being stuck in a never-ending Zoom meeting that you can’t escape from. OK – we all felt webinar fatigue during the pandemic. The never-ending invites to virtual conferences and in-person meetings, with the voice in the back of your head saying, “ “ Oh shit, here we go again! But there were many positives that came out of the almost excessive use of virtual events and webinars. As a way of creating a with prospects and existing clients, for business owners and marketing teams to reach as many prospects as possible in multiple locations for a fraction of the cost of a physical event. sustainable marketing impact B2B webinars proved to be a saving grace What worked well were product reviews, demonstrations, and educational and online social events. And overall, despite how we felt about virtual events, webinars not only survived the pandemic but also to acceptable audience attendance to help generate quality leads. continued to be an invaluable and cost-effective way Just take at look at some of these stats. 5 Webinar Facts You Should Know 1.  According to , 73% of B2B marketers say webinars are the best way to generate high-quality leads. GoToWebinar 2.  A study by the found that 57% of marketers have used webinars as part of their content marketing strategy. Content Marketing Institute 3.  Research by found that webinars have an average attendance rate of 44%, which is much higher than other digital marketing tactics like social media and email. ON24 4.  According to Report, 76% of buyers are willing to register and share basic information in exchange for content such as webinars. DemandGen 5. reported webinars having the highest engagement rates of any type of content, with an average viewing time of 57 minutes. BrightTALK Webinars are like a first date – they allow you to make an impression to woo your audience in a way other digital marketing activities simply can’t Like a magnet, the great thing about hosting a webinar is that they attract prospects , who are genuinely interested in what you have to offer. through a funnel A recent survey by found that 73% of B2B marketers and sales leaders said webinars were the best way to generate high-quality leads. That’s like hitting a hole-in-one on a mini-golf course! GoToWebinar But now that we’re emerging from the pandemic, what’s the future of webinar marketing? Well, it looks like it’s here to stay, with a few provisos. 6 Steps For B2B Lead Generation Whilst virtual events still have their role to play in a world that’s emerging from the pandemic, with careful planning, consider the following: 1. The Headline First and foremost, you must . A compelling title and description for your webinar will work wonders. Be the Obi-Wan Kenobi of your field, and they’ll happily follow you on your journey. capture their attention like a cat chasing a laser pointer 2. Keep It Short and Sweet In a post-pandemic world, people have a newfound appreciation for brevity. So, . Get to the point and avoid long, drawn-out presentations that can lead to viewer boredom and disengagement. keep your webinars short and sweet 3. Interactive Experience A webinar doesn’t have to be a one-way street. Make it by encouraging audience participation through Q&A sessions, polls, and surveys. This keeps viewers engaged and involved in the presentation. an interactive experience 4. Engaging Content If your webinar is boring, no amount of audience participation will save it. So, and valuable to the viewer. Offer something unique and informative that they can’t get anywhere else. make sure your content is engaging 5. Variety is the Spice of Life Don’t rely solely on webinars to connect with your audience. by offering other types of content, such as videos, podcasts, and blog posts. This keeps your content fresh and interesting and prevents webinar fatigue from setting in. Mix it up 6. Timing is Everything . Obviously, lunch hours or times when people are likely to be busy with other activities is a no-no. Be respectful of your audience’s time and schedule your webinars accordingly. Consider the timing of your webinars In general, aim for the midweek days for hosting, with Thursday being the best option. How to Convert Your Attendees Welcome to a realm where possibilities unfold and opportunities abound. As the curtains close on a compelling webinar, there’s true potential of converting leads and transforming them into lifelong customers. Post-event, keep the attention of both attendees and registrants as if you were a skilled magician. by sending them a personalised email, keeping the conversation going and making them feel valued. However, this is where many will fall by the wayside, as it’s not what you say but the tone to use when saying it. Follow up with them promptly It’s important to be , and not scare them away with aggressive sales tactics. Instead, use the softly softly approach and offer them something of value, like a free consultation or a discount on your services. And then, let them make the choice on their own. subtle, like a ninja You want to who gives recommendations but ultimately lets the customer decide what to drink. And just like that, with some charm and finesse, you’ve turned an unknown prospect into a potential customer. be like a friendly bartender OK, so let’s break this down further. Webinar Follow-Up So, you’ve hosted a B2B webinar and want to turn those attendees into customers. Here’s a step-by-step guide on how to convert those webinar attendees into loyal customers: Step 1 – Post Communication Follow up by sending a l or message thanking them for attending the webinar. Include a link to the recording of the webinar and any additional resources that were mentioned. personalised emai Also, consider providing additional resources or answers to their questions. This shows that you value their time and are willing to go the extra mile. You can also use this opportunity to and invite attendees to continue the conversation on social media or through email. This is a great way to establish yourself as a thought leader in your industry and build long-term relationships with your audience. ask for feedback on the webinar Step 2 – Give Back Give them the goods – offer a . This lets them see first-hand how your solution can solve their pain. free trial or demo of your product or service By giving potential customers a chance to try out your solution, you increase the likelihood of them becoming paying customers. According to a study by HubSpot, . companies that offer a free trial or demo have a 25% higher conversion rate than those that don’t Step 3 – Be their BFF When it comes to proposing a to address a potential customer’s requirements, it’s like asking them out on a date. However, instead of dinner and a movie, you’re offering to wine and dine them with your expertise and solutions. consultation or meeting A consultation or meeting is like a tailored suit – it’s made to fit the potential customer’s unique needs and pain points. It shows that you’re not just looking for any ol’ customer; you’re looking for the perfect match. By conversing with a prospect, you have a much better chance of establishing a relationship long term. Every customer is a potential brand evangelist! Step 4 – Sprinkle In The Magic Social proofing – the art of , service and brand. It’s like the marketing equivalent of “everyone’s doing it, so why aren’t you?” It’s also an opportunity for potential customers to see that other businesses have taken the leap and have come out successful on the other side. customers advocating your product . Used within in your digital media or as a review on a third-party review site, a testimonial is like having your best friend vouch for you. It provides credibility and reassurance that your solution works and has helped other businesses like theirs. Testimonials are worth their weight in gold Although requiring more effort and planning, gaining a case study from a customer is one of the best forms of social proofing, particularly in the B2B space. . By sharing the success stories of other businesses, you’re creating relatability and showing potential customers that they’re not alone in their struggles. Like a good book – it tells a story Step 5 – Seal The Deal It’s time to seal the deal with a potential customer after they’ve viewed your webinar. But how can you turn that into a sale? Let’s take a look at some tips for bringing the deal over the line. Follow up and . If the attendee expresses any concerns during the webinar, make sure to address them in your follow-up communication. address any concerns Finally, don’t be afraid to . While you don’t want to come across as pushy, staying top-of-mind with the potential customer and reminding them of the value your product or service can provide is essential. be persistent in your follow-up communication Remember, converting webinar attendees into customers is a marathon, not a sprint. It takes time, effort, and a little bit of charm. Step 6 – Result Analysis Measuring and analysing your results is critical to understanding the success of your webinar and making improvements for future events. Consider tracking metrics such as attendance rate, engagement rate (questions asked, polls answered, etc.), conversion rate, and revenue generated. Use this data to identify areas where you can improve, such as increasing attendance or engagement rates or optimising your follow-up process to improve conversion rates. Quality over Quantity, Every Time Apart from using webinars to make announcements of products and services or to educate, you can also use them to harness relationships with existing customers, suppliers and prospects within more intimate online settings. As a real-world example, due to the pandemic, I took (Account Based Marketing) campaign by inviting several key account customers and a couple of prospects to a virtual wine event. social influencing online as part of a wider ABM Within 10 days and as a result of that event, one of our . If you’re wondering what the drop-out rate was for that virtual event, it was 0% and a cost £4.5k to host the event, returning an . As a marketer, I’ll take that every day of the week! prospects signed a deal worth over £300K ROI of 6566.67% When executed well inline with a clear and defined strategy, utilising a webinar platform for smaller social events keeps the connection alive with the people your business depends on. And in the above case, within a social environment, either online or offline, , resulting in great gains in lead gen conversion rates. using social proofing is where the magic happens Marketing is all about building relationships. Final Thoughts From a B2B perspective, I’ve always believed that the more you connect with your audience, the better. And this goes beyond digital marketing. Yes, all that nurturing along the way through emails, social media, PPC, SEO etc, has its role to play, but at the end of the day, if you’re looking to secure a big commercial deal, you have to be able to . It’s not rocket science, but it is about building long term relationships. look that person in the eye and shake their hand Although not the be-all and end-all of securing a deal, online events allow you to engage with your audience more intimately and provide a great introduction to your brand and content. Webinars are more effective in generating leads than email and social media. In fact, it’s not unusual for webinars to generate an average of 5 times more leads compared to other digital marketing channels. By starting with a clear goal, choosing the right topic and format, promoting your webinar effectively, engaging your audience during the event, and following up with attendees afterwards, webinars can deliver real results. The final point I want to leave you with is to use webinars as just another part of a bigger campaign. . Life is about balance, and so should it be in marketing as well Sources ON24’s Webinars Benchmark Survey (2022): https://www.on24.com/resources/asset/ebook-on24-webinar-benchmarks-report-2022 HubSpot’s Webinar Marketing Stats & Best Practices (2021): https://blog.hubspot.com/marketing/webinar-stats Also published . here

The Best Way To Use Webinars For B2B Lead Generation

The Internet of Everything extends the embedded devices that emphasize human-computer interaction to describe a more intelligent connection with graphical user interface (GUI) and voice to best clarify the value of the Internet of Things. We now have easy access to enjoy high-definition, high-nature interaction experiences pervaded through daily life, for example, the smartphone. However, introducing a colorful UI into a resource-limited embedded device (MCU) is not easy. So partnered with , , , and to bring this webinar (and a design contest we will soon be launching), opening an opportunity for embedded developers that come from everywhere to explore more possibilities with embedded GUI. Topics feature several, such as discussing the best-fitting GUI for your projects, hardware commits to human-computer interaction, skills to simplify GUI development. Also, many examples and projects showcases will be introduced. RT-Thread IoT OS LVGL STMicroelectronics NXP Nuvoton ⏰ Time: 3/15/2022, 8:00 AM PST ✅ The e-certificate is provided to attendees. ✅ Free to register What is RT-Thread? is an open-source, neutral, and community-based real-time operating system (RTOS). RT-Thread has a Standard version and Nano version. RT-Thread For resource-constrained microcontroller (MCU) systems, the Nano version that requires only 3 KB Flash and 1.2 KB RAM memory resources can be tailored with easy-to-use tools. For resource-rich IoT devices, RT-Thread can use the online software package management tool, together with system configuration tools, to achieve intuitive and rapid modular cutting, seamlessly import rich software packages; thus, achieving complex functions like Android's graphical interface and touch sliding effects, smart voice interaction effects, and so on. Key features: Designed for resource-constrained devices, the minimum kernel requires only 1.2KB of RAM and 3 KB of Flash. A variety of standard interfaces, such as POSIX, CMSIS, C++ application environment. Has rich components and a prosperous and fast-growing package ecosystem Elegant code style, easy to use, read and master. High Scalability. RT-Thread has high-quality scalable software architecture, loose coupling, modularity, is easy to tailor and expand. Supports high-performance applications. Supports all mainstream compiling tools such as GCC, Keil and IAR. Supports a wide range of architectures and chips. What is LVGL? LVGL (Light and Versatile Graphics Library) is a free and open-source graphics library providing everything you need to create an embedded GUI with easy-to-use graphical elements, beautiful visual effects, and a low memory footprint. LVGL has now registered as a software package of RT-Thread. By using or , RT-Thread users can easily download LVGL source code and combine with the RT-Thread project. Together, we're on a mission to make Embedded GUI Development easier. Env tool RT-Thread Studio IDE

Introducing the Embedded GUI Webinar and Design Contest

Webinars- or web-based seminars- are events in which a group of or individual speakers give a presentation to an interactive audience over the internet. You can host these events on platforms such as , , Google Hangouts Meet, Facebook Live, , , and , among others. In most cases, webinars are used for the purposes of product promotion, product tutorials, customer training, and leadership training. Often, the audience asks questions that guide speakers on where to go with the training and participates in polls that help the hosts improve their products. Like a short online course, webinars can go for one or two hours. WebinarNinja EverWebinar Zoom ClickMeeting EasyWebinar Recently, particularly during the coronavirus lockdown, businesses have relied heavily on webinars to run their operations effectively. However, with or without COVID-19, there are many reasons why you should start hosting webinars. They include: 1. They enhance search engine ranking Webinars can help your search engine ranking if it adheres to webinar search engine optimization (webinar SEO) requirements. To enhance your visibility on the search engine results pages (SERP), you first need to conduct a keyphrase search so that you optimize your webinar content and title for the right target audience. You can search for these keywords using tools such as Moz Keyword Explorer, Google AdWords Keyword Planner, and Google Trends. Upon selecting a cutting-edge keyword, you should then optimize landing pages for your webinar. You also can and should use Google My Business to increase the number of your webinar attendees. And, of course, the more attendees, the more the traffic your website gets, and the higher your SERP ranking will get. 2. Promote sales You can achieve this by sharing valuable lessons and insights with your audience that are relevant to your business, and that can potentially change their lives positively. If you want to reach a global audience, you might want to consider professional translation services that can transmit the message in more than just one language. That will get even the international audience hooked to your webinar and your branding messages. They will even want to attend all your subsequent events, with some even tagging their friends along. Your audience grows gradually and thanks to the good relationship you build with them, you are able to pitch your products without sounding salesy. You can also get potential customers hooked by appreciating their webinar attendance through gifts (products that you intend to promote, discounts, and limited-time offers). another way of promoting sales online is to leverage click funnels to convert online visitors to paying customers. You can, for example, use Shopify click funnels to guide your clients through your Shopify store and the entire sales process. Note: 3. Reinforces your authority Webinars are, fundamentally, visual content for your online audience. Using visuals on your website can cause your audience to view you as an authority in your area of expertise. To achieve this, you need to: Be consistent in the frequency with which you host webinars. Come up with content that adds value to the lives of your audience. Make use of live webinars to interact with your audience in real-time. Follow up the attendees by email by thanking them and providing them with documents with main webinar points. 4. Webinars facilitate effective networking Webinars have made it easy for and develop collaborations with industry leaders from across the globe. You can have these business leaders easily attend your webinars and interact with you and your audience. When customers see your affiliation with such reputable professionals, your audience base will increase significantly. entrepreneurs to interact 5. You can use a webinar to generate leads Higher leads translate to improved revenue. How do you achieve this? Below are tips that enhance webinar conversions: Increasing the number of people that attend your seminars by sending reminders to people who have registered. Perfecting your sales pitch so that you warm up your crowd. Incorporating an introductory session so that all your attendees are on the same page. Using an engaging tone to address your viewers Professionals who have used these tips have ended up enhancing their using these seminars. revenue by up to 6% Conclusion Webinars have revolutionized business operations significantly. The fact that your web traffic, customer experience, networking, and brand will be improved from hosting a webinar should be enough for you to make use of this modern-day technology. Taking this approach is how you stay ahead of the competition at all times while your revenue grows. What’s more, webinars can reduce your company’s overhead costs by a great margin while boosting your conversion rates by about 19%.

5 Benefits of Hosting Online Webinars

As the price of Bitcoin climbs to unprecedented highs in 2021, it is fast becoming clear that the adoption of crypto assets by enterprises, institutions and governments is exploding into life. In order to navigate this complex and burgeoning market, is running a with the leaders who are shaping its future. METACO series of live events (via zoom) These thought leaders are entrepreneurs envisioning the next generation of platforms, the developers making this vision a reality, and the regulators defining their parameters. A number of influential thought leaders in the space have already appeared on the series. This includes – Head of the Frankfurt School Blockchain Center (FSBC) at the Frankfurt School of Finance & Management, as well as , Co-lead at KPMG’s Crypto and Digital Asset division. Professor Dr. Philipp Sandner Sal Ternullo The will take place on Friday, January 22nd at 8:30am GMT. latest edition of the live webinar The webinar will feature legal expert , Managing Partner at and member of the Blockchain Act workgroup (Trusted Technology Law), discuss the legal frameworks of tokenization. Thomas Nägele Nägele Attorneys Nägele is an advisor to a number of international finance, technology and industrial companies, operating in the fields of Blockchain/DLT, telecommunications and internet, as well as public institutions. Based in Liechtenstein, his legal practice specializes in the areas of Internet/IT law, as well as civil and corporate law. The event will involve a live conversation with Thomas on the legal frameworks of tokenization, with topics for discussion including: Digitalization in Finance and Law The Token Container Model How to Regulate Blockchain. To sign up for the event and learn more about other upcoming speakers, please visit for more information. the event page

Crypto Thought Leaders Webinar Series: The Legal Frameworks of Tokenization

With virtual meetings, webinars, and online events being hosted on various online platforms, it's never been easier to attend a session of your choice! Many factors like location, accessibility, and convenience are addressed through this innovative technology. Nunify is a virtual event platform that is a one-click solution for webinars, virtual events, and virtual meetings as it ensures a personalised networking & engagement experience for users, while offering a variety of engagement, monetization & gamification features for event hosts & sponsors. Here's how webinars can be as efficient as traditional in-person meetings with virtual event platforms like Nunify: 1. Webinars eliminate geographical barriers Looking at traditional meetings, webinars are accessible to a larger audience. As distance and location are no longer barriers, this will enable a bigger crowd to attend the session as people can join in from the comfort of their homes and offices. offer global outreach as location isn’t a restriction, and you can expect to communicate with hundreds of potential and interested people in your line of work. These are not just effective sales tools, but are now being used to conduct professional training, seminars, conferences and so much more. Webinars 2. Webinars are cost-effective In-person events & meetings can be pretty expensive. Imagine a company flying out all of its staff to a location and providing accommodation, food, and covering the travel expenses too. Webinars & events with gamification & engagement features can now be conducted virtually, offering a more cost-effective solution to companies and other organizations. 3. Minimal Effort + Time Saved = More Focus on Sales Webinars can serve as a great medium to make sales happen with minimal effort. The wide range of audience that can be connected with and be made aware of your brand in a single session saves time and effort in nurturing leads individually, which is the case at in-person events. Engaging sessions with informative presentations will surely catch the eye of many potential users and customers and help you generate more sales. 4. Better Engagement with the Audience A very important part of any event is reaching out and engaging with the attendees. Webinars are the way to go, if you want a better engagement with your audience. With features like emoji reactions, live Q&A, polls, breakout rooms and more, webinars & virtual events offer a variety of tools with which you can engage your virtual audience. Participants can chat with each other and share their views and thoughts on the content being shared. All of this makes the participants more engaged with the session being conducted. 5. Guest Presentations Made Easier Guest presentations bring credibility to your sessions, and also help build trust and add more value. Bringing in an expert, or a famous personality, can have a positive impact on your brand and its marketing efforts. Inviting guest speakers is also an opportunity to reach out to a larger universe of attendees and make new connections. 6. Showcase & Establish Thought-Leadership Webinars are a great way to showcase your experience, offering, and brand value to the attendees. Webinars & Virtual Events enable you to share valuable content to a captive audience, which gives you the position of a thought-leader among the attendees. In this time of continued social distancing, Webinars are a great alternative to in-person events as they make for a safe and convenient engagement for hosts & attendees.

Webinars Can be as Efficient as In-Person Events with Nunify

Over the last few decades webinars have been growing in popularity, but with the rise of pandemic - when traditional face-to-face tools are unavailable and more and more people work remotely - they became a crucial part that fills the gap between offline and online business communication. Small and large businesses alike use webinars to increase brand awareness and fill the existing pipeline. Customer engagement is now more  important than ever as it helps gain valuable market share and attention - and webinars help fill this gap. What is Lead Gen? Lead gen (or lead generation) is essentially a process of collecting personal data of your potential customers (or leads). This valuable information is usually collected via lead from where visitor has to enter all kinds of data - from name and email to job title and company name. Usually this information is entered in return for some bonus - such as participation in webinar, getting some free online tools or valuable informational resources. How to Boost Your Webinar Lead Generation 1. Define ICP (Ideal Customer Profile) and Buyer Persona An ideal customer profile (ICP)  is a marketing term for a generalized representation of a company that could potentially buy your product or service. You can easily identify your basic ICP buy using such metrics: Company size Company industry Company location Annual revenue Technologies in use Company industry Please keep in mind that in most cases you will have not one, but at least 2-3 ICPs (e.g. - different industries) - depending on your product specifics. is an essential mix of characteristics of a person who will most likely be your customer - based on demographics, job titles, goals and challenges they have. Buyer persona Based on this segmentation, you will have an ICP and a few types of buyer personas - this structure will help define your targeting. 2. Define Best Placements Where Your Buyer Personas Can Be Targeted The next step will empower your lead generation in selecting the right mix of advertising platforms to place your ads at. I usually make a draft media plan that contains the recommended platforms and the selection depends on the ICP. If your webinar is aimed at a younger audience you may rightfully choose TikTok and Instagram, while for mature business audiences LinkedIn might be your tool of choice. 3. Define Clear and Consistent Messaging Since you are attracting webinar leads, your message has to be clear and concise, as it has to be used all through your creative assets, landing pages, email newsletters, etc. Because attention span tends to get shorter and shorter, it’s important to use only essential content, like webinar description, speakers information, date and time, CTA (call to action). Call to action should containing words aiming to increase urgency - like “register now”, although you can test multiple variations that can work best for you. 4. Create Clear Creatives With Relevant Graphics Or Images You will need a lot of creative materials for webinar promotion - like landing page, banners for ads or social groups, banners for emails, etc. As we know, ads convert best after multiple “touches” with the audience - so as best practice, you should plan that your buyer persona will see information about your webinar from different sources. And this is why your visuals should be are the same (or contain a strong and recognizable pattern) across all platforms - website, ads, social groups, messaging, etc. It will make them more memorable and convert better. 5. Experiment With Targetings So many platforms give us so many possibilities to experiment with different targetings. The more options you try, the better the chances of improving your lead gen are. For example, in you can choose between company sizes, while on you can play with interests. Some platforms are exceptionally good for generating awareness (like Google display network). LinkedIn Facebook Don’t be afraid and remember that part of your success depends on the number of a/b tests or number of different targetings you have tested. 6. Define Clear and Consistent Landing Page Landing pages can be different but what’s essential is that they are a crucial part of webinar lead gen success. Over the number of years I have found some useful elements that can be used on a highly converting landing page. Among them are: Clear CTA (call to action) Speakers' photo + bio Webinar benefits (what visitor will get as a “benefit” - knowledge, secret bonus, etc.) Lead form in a properly visible space, with email filed Clearly visible date and time of the webinar Relevant language (depending on the webinar region) Webinar lead generation requires time, patience and creativeness. Combined with the steps above you are sure to hit big and hack those lead gen targets!

6 Steps to Enhance Your Webinar Lead Generation

Webinars have been a popular way of attracting audiences and promoting your business for a long time. Research shows that use webinars for promotion purposes.  Now they have gained even greater importance, since holding offline events became dangerous due to the pandemic. more than half of marketers If you are thinking about conducting a webinar - and if you’re reading this material, the chances are high that you are - it is highly important that you understand one thing right away: in many ways, webinars are more difficult to conduct than offline events. Why, you may think? At first glance, you are just sitting at home in your usual surroundings, and there’s no need to stand in front of a large audience – you get to quickly say your part and disconnect. But here’s the rub - a method like this only works if you want to conduct a webinar as a formality, to simply cross it off the bucket list. On the other hand, if you want to properly accomplish the same goals as you would want at an offline event, like demonstrate your expertise or close a good deal – then you need to prepare much more thoroughly than for an in-person presentation. Below I shall speak on several preconceptions that you should rid yourself of immediately. 1. I Can Do a Webinar by Myself A webinar is not a loner event - you can’t pull it off on your own. You need a support team - at least one person who will help you with the technical side of things and act as a moderator who coordinates the proceedings during your performance. For example, if a competitor suddenly visits your webinar and starts being insulting, or some troll starts spamming messages in your chat - you can delete their messages and ban them. It’s your webinar – you get to set the rules. That’s why a moderator is needed. Another function of the moderator is to keep pre-prepared questions. These are needed for when the audience doesn’t ask any questions of their own. There shouldn’t be silence - at the very least, 2-3 questions need to be asked. The moderator can ask them. Also, be sure to check your platform out in advance and work out any issues with your technical assistant – the beginning of a webinar is what ensures the interest of the audience. You can’t afford to have it go wrong. 2. Speaking Online is a Lot Easier Than Offline Nope, that is very much not the case. You won’t be able to proceed with your webinar the same way you would with an offline speech. In a webinar, you do not get to see the audience, and the audience sees you poorly. You can’t feel the connection, and you can’t use the same tools that you would use in a face-to-face conversation (making eye contact, using gestures, etc.). You only have a PC screen and a webcam to work with. Which is why you need to prepare in earnest. Rehearsal is necessary – no question about it. Conduct a test webinar - from start to finish, exactly in the same way you are planning to hold it in front of the public. Record it and listen through afterwards – you may notice things that you wish to change, which you didn’t see before. 3. Casual Appearances are Fine Despite the fact that you are not standing in front of your audience, they can still feel you. Which is why you need to keep yourself and your surroundings’ appearance professional. Dress the part – proper costume, hairstyle, makeup, watch/accessories – like you would for an offline presentation. Keep your environment neutral and ensure that things will be quiet for the next hour or so. Warn your family, keep pets out of the room – whatever you need. It may not always be easy to accomplish, but it’s better to do it. This immediately sets you in the right mood, and the audience will catch onto it. 4. Just Telling My Part is Enough Just talking isn’t enough – you need to interact with your audience. Keeping your audience engaged and listening is important for an offline performance, and doubly so for a webinar. Ask for feedback as you talk, throw in an occasional joke, tell amusing stories from personal experience – keep up the interest and anticipation. Maybe even promise some interesting event or prize at the end of your webinar, if it feels appropriate. Also, no matter how interesting a story you tell, the audience will quickly grow tired of staring at a talking head droning on. A well-designed presentation is your best ally during a webinar – engaging slides can really help drive ideas home as you explain them in words. Prepare a plan of your performance and show it to your audience – what you are going to speak about and when they can ask questions. Taking in a visual list will make things more comprehensive for your listeners. Show slides with interesting facts and statistics in order to demonstrate the relevance of your topic. At the end of the presentation, add a slide telling who you are and how to contact you – if your presentation impressed someone, they may want to reach out to you afterwards. 5. How Do I Know if I Said Too Little or Too Much? Set up a clear timeline for your webinar. And when you do, make sure you include time for questions – statistics showed that want a Q&A session at the end of a webinar. At the same time, only 10% want to attend webinars that last over an hour. 92% of webinar attendees With that in mind, a popular practice is to plan 30-45 minutes to speak on the chosen topic and then give 10-15 minutes for the audience to ask questions. If you don’t have 30 minutes’ worth of interesting content, then you need to rethink your topic. Conclusion In every performance experience plays a big part – you will never know for sure what works for you until you try it. The first time is quite difficult. Later it gets easier, but there always remains that mix of worry and excitement. With webinars, it’s the same thing. The more of them you conduct, the more prepared and confident you become. It is also a good idea to attend some webinars as a listener, and note things that you like and don't like, and how the audience reacts to them. It can also help deal with nervousness if you’ve never done a webinar before - you will at least have an idea of how things generally go. It is said that you can learn from mistakes, but nobody said that those mistakes need to be your own.

5 Webinar Mistakes and Ways to Avoid Them

TL;DR: Webinar Sprint Review Anti-Patterns The ninth Hands-on Agile webinar sprint review anti-patterns addresses twelve anti-patterns of the sprint review — from death by PowerPoint to side-gigs to none of the stakeholders cares to attend. The Replay of the Webinar Sprint Review Anti-Patterns Is Available The video of the webinar is available now: : If the browser will not start the video automatically, click here to watch Note the replay of the webinar sprint review anti-patterns directly on Youtube. Webinar Scrum Master Anti-Patterns: The Chapters Let us start with a short refresher from the Scrum Guide. , a “Sprint Review is held at the end of the Sprint to inspect the Increment and adapt the Product Backlog if needed. During the Sprint Review, the Scrum Team and stakeholders collaborate about what was done in the Sprint. Based on that and any changes to the Product Backlog during the Sprint, attendees collaborate on the next things that could be done to optimize value.” In other words, the sprint review is not a demo but a crucial event to figure out what the next steps are: are we still on the right track? According to the Scrum Guide The first chapter covers not having a sprint review in the first place. All Scrum events are essential for a team’s success — you cannot skip a Scrum event. Junior Scrum teams may be tempted, though, to skip the sprint review. “Reasons” for this attitude might include: (1) More time is desired to accomplish the sprint goal. That is a bit too late. The scrum team needs to re-negotiate with the product owner if they recognize mid-sprint that they might miss the sprint goal.) (2) There is “nothing to show.” (Has really nothing been DONE? My take: This is precisely the moment to have a sprint review! Besides, it is a misperception that the team can only show frontend tasks. In my experience, you can show APIs, too, even at the command line level — give it a try and be surprised. The second chapter covers the metric-driven reporting session. Here, the team demos every task accomplished, and stakeholders do not take it enthusiastically. Remember, we are not accountants. Having a detailed report on what issues the money was spent does not make our customers happy. There is no justification needed, think of sunk costs — the money is gone. Instead, we are interested in the learning: are we still on the right track? Or do we need to change? My tip: Tell a compelling story at the beginning of the review to engage the stakeholders and leave out those tasks that are not relevant to the story. The third chapter covers death by PowerPoint. The participants are bored endlessly by a presentation. Admittedly, we need to check the backlog — but that does not equal using Jira, Excel or PowerPoint. For example, you can re-create the current product backlog items on stickies and put them on the wall. The foundation of a successful sprint review is always “show, don’t tell.” My suggestions are as follows: Why don’t you let the stakeholders take the helm and try the new stuff for themselves? Or what about a science fair approach? (That is particularly useful for sprint reviews with more than one team. If you talk Liberating Structures, it is “Shift & Share.”) The fourth chapter covers side-gigs of the engineers. The development team increases the scope of the sprint — without prior consulting of the product owner — by adding unnecessary work to sprint backlog items; also referred to as scope-stretching or gold-plating. This ignorance may result in a questionable allocation of resources. My take: The developers and the product owner need to talk more often with each other. If the product owner is not yet co-located with the development team, now would be the right moment to reconsider this situation. Also, is there enough slack-time for the engineers? Probably, they just wanted to test new technology and got carried away. You may want to make experimentation official in future sprints. The fifth chapter covers absent developers. It is always the same few members from the development team who participate in the sprint review. The problem is that fewer participating development team members result in a reduced level of transparency. A reduced level of transparency on the engineering side may result in a flawed inspection of both the product increment and the product backlog. It may also result in an inferior adaptation of the product backlog. However, the challenge is that you cannot enforce the development team’s participation either, though. Instead, make it interesting enough that everyone is eager to participate in the sprint review. The sixth chapter covers the works-on-my-machine syndrome. The development team demos items that are not ‘Done.’ All work shown during the sprint review needs to meet the definition of done. (That provides the necessary transparency to the product owner that the team created a potentially shippable product increment the release of which is possible at any time at the discretion of the product owner.) The seventh chapter covers that no stakeholders attend the sprint review. This effect creates an unhealthy bubble for the Scrum team due to the disconnect to the stakeholders. There are several reasons why stakeholders might not attend the sprint review, for example, they do not see any value in the sprint review. Related but not identical to this notion is that they do not understand the importance of the sprint review. Or, there is a conflict with a more critical meeting. (You can’t be in two places at the same time.) In my experience, you need to “sell” the sprint review within the organization, particularly at the beginning of the journey to agility. (Bate the hook feed the fish.) The eighth chapter covers the sprint stage-gate. The sprint review is turned into a stage-gate-like approval process where stakeholders sign off features. This anti-pattern is typical for organizations that are still rooted in the industrial paradigm, exercising command & control, and often found in the “my budget, my feature“ attitude. (In this case, the organization sees a Scrum team usually as an internal agency.) Probably, there is also a metered funding approach practiced on top of this anti-pattern. In this case, I suggest to start over with your agile initiative; you are practicing Water-Scrum-Fall. (Just for clarity: it is the prerogative of the product owner to decide what increments to ship when there is no sign-off required.) The ninth chapter covers the silent treatment. The stakeholders are passive and unengaged — a tricky situation when the Scrum team wants to collaborate with the stakeholders to figure out what to build next. You can address this situation by (1) Educating the stakeholders about the importance of the sprint review event and their role. (2) Let the stakeholders drive the sprint review and put them at the helm. (3) Or organize the sprint review as a science fair with several booths. (Note: All of the suggestions require that the real stakeholders participate, not just some poor proxies.) The tenth chapter covers the omniscient product owner, a product owner without any doubt where to go. He or she does not need the team, does not require the stakeholders — collaboration would only slow him or her down. The product owner provides the “Why + How + What” at the same time. A dominant product owner plus a submissive team plus absent stakeholders is a terrible combination for inspection and adaptation and answering the “are we still on the right track” question. (Checks and balances are gone; too bad that Scrum thrives on an equilibrium of all roles.) The eleventh chapter covers the selfish product owner. Let me put it this way: there is no “I” in “team.” The Scrum team wins, the Scrum team loses. The Sprint review is a rather moment to shine for the development team and surprise customers & stakeholders. It is not a show to praise the product owner. The twelveth chapter covers the broadcasting product owner. The sprint review is a regular, repeating opportunity to realign the scrum team with customers and stakeholders to answer a simple question: What are we building next? This requires collaboration from all participants, not just a product owner broadcasting decisions already made in advance. If the product owner is not seeking feedback actively, the purpose of the sprint review is missed. The last chapter summarizes my dirty dozen of the Scrum Sprint Review anti-patterns: from death by PowerPoint to side-gigs to none of the stakeholders cares to attend. 📖 Download the Scrum Anti-Patterns Guide More than — it’s free: 160 opportunities to improve your game 🎓 Do you want to read more like this? Well, then: 📰 Join 20,138 peers and sign-up for my weekly newsletter 🐦 Follow me on Twitter and subscribe to my blog Age of Product 💬 Alternatively, join 4,400-plus peers of the Slack team “Hands-on Agile” for free . was first published on Age-of-Product.com. Webinar #9: Sprint Review Anti-Patterns [Video]

Webinar #9: Sprint Review Anti-Patterns [Video]

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