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<em>ICO startups are in between a rock and a hard place when it comes to figuring out how many token sales they want to have.</em> The topic is incorrectly phrased as ICO stands for Initial Coin Offering. You can’t initiate an offer more than once. However, this does not mean that a startup cannot do more than one coin offering. We are finding that the number of ICO’s doing multiple level of sales is rapidly increasing. It is a trend for ICO’s to market 3 to 4 levels of coin sales.