Too Long; Didn't Read
Long gone are the days of niche brick-and-mortar stores, and as Millenials and GenZ consumers start to earn more money, the e-commerce market world needs to shift as well. Brands were forced to become “experiences”, and customer satisfaction is the driving force behind these large changes. As customers seek out increasingly personal shopping experiences, they are having to trade their sensitive personal data — is there a better way? The future of retail is blended, and by giving consumers a chance to shop both online and physically at your store you can capture far more of their wallet and interest.