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Loyalty programs are a part of every day life, but not all are created equal. Bitcoin is only valuable because it's managed by a blockchain, if it ran on the same technology as today's loyalty points it would be worthless. Bitcoin's rise in Bitcoin's price is mainly due to the personal sovereignty that Bitcoin's blockchain provides. Businesses should try to find a way to benefit their customers and their customers by using the technology of blockchain technology, says John Defterios. He argues that it is pointless creating a rewards program that is not powered by blockchain technology.
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