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Cognitive testing is the class of testing that leverages AI and ML, and other cognitive computing techniques. Businesses are keen to adopt this technology because it allows businesses to stay ahead and provide quality products. Cognitive testing brings intelligence into the overall automation framework. The data processing capabilities make it far more superior to human capabilities. There are multiple challenges that an organisation needs to address before implementing cognitive automation in its software. The world quality report of 2017-18, 42 percent of businesses believe machine learning, self-remediation, and cognitive test automation are important emerging techniques for increasing outcomes and returns from test automation initiatives.