In this article, I have prepared a list of free SEO tools developed by Google that everyone must use. I have also provided links to every tool. The great part is that these tools are absolutely free. So, let’s dive into it right away. 8 Free SEO Tools By Google Keyword Research Tools . Yeah, you heard that right. You need to create killer content if you want to rank higher on search engines. High quality and unique content impact SEO tremendously. So, the content has become the very first choice of digital marketers. Content is King But, you need to Because keywords are the bridge between the users and your content. Search engines never display your content until and unless your content matches the keywords the users are searching on search engines. So, keywords are very important if you want to increase the visibility of your content and rank higher on search engines. create content around keywords. So, let’s see some of the keyword research tools. 1. Google Keyword Planner Google, the most popular search engine right now, has developed various free SEO tools and one of them is Google Keyword Planner. Almost everyone uses Google if they want their queries to be answered. So, what could be better than Google products to get the right keywords for your content? You can use Google Keyword Planner if you don’t want to use premium tools like SEMrush, Moz, Ahrefs, and so on. It has a You can get hundreds and thousands of keywords along with their search volume, competition, CPC, and many more. More interesting is that you can even search for keywords by entering the URLs of other websites. Isn’t it amazing? You can analyze the keywords of your competitors too. huge keywords database. You must use Google Keyword Planner to get the right keywords for your content. 2. Google Trends Another tool from Google is Google Trends. It shows You can even search according to regions. So, this is the perfect SEO tool for those who want to target the users of a specific region and sub-region. the topic and keywords trending on Google. You just need to enter a keyword or a topic to see the popularity of the keywords or a topic over a specific time. You will be amazed by the data it displays. You can compare keywords or a topic, see the related queries, and many more. If you want to search for a topic or keywords and see its popularity, this tool is perfect for you. 3. Google Search Another tool by Google that is It is the most used tool provided by Google right now. Whenever a user goes to Google, the first thing a user does is search for a particular topic using a particular keyword. And that place is Google Search. used by every person on the Internet. You just need to type a keyword on Google’s search field and see the suggestions it displays. You can get the right keywords or get your next topic from Google Search. Analytics Tools Now, comes the analytics tools that are very crucial to your SEO campaigns. Not only content and keywords, but you also need to give priority to your website’s traffic, speed, and performance. 4. Google Analytics It helps to coming to your website and on your website. analyze the traffic analyze the user behavior Some of the benefits of using Google Analytics are: Analyze the traffic sources in real-time Identify what users are looking for on your website Identify which pages are mostly visited by the users Gives you detailed information on traffic according to locations And many more You must use this powerful tool at all costs. If you want to set up Google Analytics on your website easily, I have written an article on it: Note: How to set up Google Analytics on your website? 5. PageSpeed Insights No one likes to visit a website that loads very slow. Users might not be as patient as you think. Everybody wants the best nowadays. And more importantly, Google ranks a website based on website speed as well. Google ranks websites that provide the best user experience. So, it is very crucial to enhance your website speed. But, you don’t have to worry about that. Google has a very special tool for this purpose only i.e. PageSpeed Insights. You just need to enter your website URL and it will analyze your website. It It shows the speed of your website for mobile and desktop platforms. It not only analyzes the website speed but analyzes the speed of your website. also gives valuable suggestions on improving your website’s speed. 6. Mobile-Friendly Test Is your website mobile-friendly? Because there are in the world currently and this will increase even more in the future. And mobile devices now account for . 3.5 billion mobile users half of the web traffic globally So, it is more important to To check whether your website is mobile-friendly or not, you can use the Mobile-Friendly Test tool. build a mobile-friendly website. 7. Google Search Console Google Search Console is the best tool by Google (My opinion). If you want to , then you must use this tool. analyze your website’s overall performance on the Google search engine It has many benefits like: It displays the total impressions, total clicks that your website’s had had during a particular time. It displays the detailed information on your keywords like which keywords have been shown on Google, which keywords are performing best, and many more. It displays detailed information on your webpages, content like which pages are frequently appearing on Google, total clicks, total impressions, and many more. It displays from which countries your users are viewing your websites. It helps to fix indexing problems. And, many more. Be sure to use this tool. Other Additional Tools 8. Google My Business Last but not least, another great tool by Google is Google My Business. It helps to . You just need to provide detailed information about your business and help users on Google to find your business. boost your business presence on Google search engine It helps you to appear on Google search and users will be able to search for your products and services more easily. We all know Google’s user base. The more visible your business on Google, the more traffic to your website which in turn generates more leads and sales. If you also want your business to appear on Google just like shown below, then you must use Google My Business. In Conclusion These are the 8 free Google SEO tools that everyone must use. These tools will surely help you to optimize your website. I hope this article helped you. This post was first published on . Kiran - Personal Blog

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