John Kilhefner is an editor and content strategist who writes about finance, technology, and digital culture. He currently serves as Senior Managing Editor at Alta, a MarketWise company, where he leads the Luke Lango franchise covering technology investments and market analysis. John co-founded Skellator with Ben Skelly and recently launched the GenPrompt brand, a media company that helps companies implement prompt engineering, AI Search Optimization (AISO), and semantic SEO strategies. GenPrompt also provides custom GPT and bot integration services for businesses looking to integrate AI into their existing workflows. His writing has appeared in The Hill, The New Statesman, Yahoo Finance, Apple News, MSN Money, and Nasdaq. He's also contributed to the anthology book "Five Out of Ten"