Too Long; Didn't Read
With 3.8 billion social media users worldwide, there's a vast field of opportunities to interact with your target audience as a brand. The Manifest research found that 24% of the companies do not have a formal social media marketing strategy in place. Take 2 esteemed brands like IBM and Netflix for an example. Their social media strategy is one of its kind which targets an audience that is business-minded and has that point as an epicenter. Take a brand like Nike which has over 121M Instagram, 8.2M Twitter, 34.43M Facebook followers, and a ton of engagement.