6 Ways to Increase Sales Metrics
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Focusing only on revenue is a sales manager’s mistake because revenue is lagging indicator. If you want to increase revenue, focus on leading metrics that affect the final result. If the manager deviates from the script, penalize him. The sales department should have a set of instructions and regulations for working with CRM. The fault lies with the fault with managers (they don’t write comments, forget to move deals or move deals with the system itself when it moves poorly tuned or give itself poorly tuned.