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6 VR Applications Currently Improving Customer Experience across Industries. Virtual Reality is already used in applications within retail, medicine, education, and many other industries. Here are just a few instances of VR’s practical uses for a better customer experience. Black Box VR, the first virtual reality and full-fitness gym in the world, uses strength-building resistance to help the whole body to build real muscle. Surgical Theatre provides patient access to Precision VR in the days leading up to an operation, because it often results in a better understanding of the foreign procedure.