5 Smart Strategies for Reducing Shopping Cart Abandonment
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Research shows the average shopping cart abandonment rate is 69.57%. For every 100 people who add items to their cart, only 30 will actually go through with the purchase. There are many different reasons for a high cart abandonment rates. If you’re losing a lot of sales, it's important to take steps to reduce it. Minimizing unexpected costs, using a mobile-responsive design, streamlining your checkout process, using social proof, and growing your email list can all help you reduce abandonment and boost customer satisfaction.