Too Long; Didn't Read
If you’re an entrepreneur — or an aspiring one — you may think blogging is the last thing you’ve got time for. And you might be right. After all, there’s no immediate business value to be drawn from writing regularly, and it takes away the time you might spend developing your product or speaking to investors. But only by running your own business do you learn that it’s precisely those long-term investments — which don’t always show immediate payoffs — that make all the difference. Blogging is one of them. Even though its value is so hard to quantify, many of the most successful entrepreneurs are dedicated to the practice and see it as something crucial to their roles. Here are five reasons why blogging is so important for entrepreneurs.