Too Long; Didn't Read
Digital world, with unlimited inventory and near-infinite web, has fundamentally changed people's expectations of personalization. Lancôme's "Magic Mirror" Facebook app lets visitors upload photos of themselves and virtually "try on" makeup products to see how they look. Nike ID platform allows customers to design a unique pair of shoes with their own signature color and look. Hotels have long known that guests will return when you can give them a more personal touch, such as Marriott's new GoBoard digital concierge.