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Artificial Intelligence (AI) has created a lot of disruption in the business world. 37% of brands are using AI to streamline their processes. AI adoption has gone up by 270% in a period of four years (2016-20) There are certain use cases where AI is particularly successful and its results are proven. In this article, I’ll discuss four simple ways to make AI work for your business. These are the areas where AI can help you draw maximum returns from your ad spend.