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Single sign-on authentication, or SSO, is becoming more commonplace as the digital revolution continues to evolve. With numerous benefits for customers and companies alike, SSO helps streamline user experience, aid movement between applications and services. SSO uses a range of industry-standard protocols including SAML, JWT, OAuth, OpenID Connect, and more to allow the same seamless experience between service applications from a variety of providers and sources. With SSO authentication, failing to use SSO correctly, will make your customers notice you’re in a bad way as they use your apps and services as they try to navigate.