Too Long; Didn't Read
Google has long championed the use of AI and machine learning technology to deliver the best possible search results to users. The company's RankBrain platform is AI-driven and forms the core of their whole search business. Google's search AI is leading to an internet that favors more human-friendly content than ever before. Businesses can use AI-powered content creation and optimization tools like MarketMuse and Concured to plan and execute their content strategies. The same tools can also be used to constantly re-evaluate existing content to make sure it's still relevant.